The Brief:

When Taylor set out to launch Bonded, she saw an opportunity to redefine what it means to merge sports, creativity, and community. After years of working in the athletic world, she noticed a gap between how athletes were represented and how they truly wanted to connect with their fans, their values, and their purpose beyond the game. What started as a simple idea for an agency quickly evolved into something deeper: a movement centered on authentic connection and impact. Together, we shaped Bonded into a platform that empowers athletes to own their narrative, create meaningful experiences, and build legacies rooted in community.

This was not about building another sports agency. It was about creating a brand that feels personal, hands-on, and built for those who play with purpose. Bonded exists to transform moments into movements, helping athletes and brands form connections that last long after the final whistle.