The Brief:

When Cliffrose Group came to life, it began with a shared vision to create places that honor the land, invite connection, and celebrate the beauty of the American West. What started as a single development near Zion National Park has evolved into a broader mission to reimagine how people experience nature, hospitality, and community. Flowing through it all is the Virgin River, a natural thread that connects each property and experience. It serves as both a physical and symbolic centerpiece, reflecting Cliffrose Group’s belief that connection to nature is what ultimately connects us to one another.

Through collaboration, we uncovered a story not just about development, but about stewardship and legacy. The work became about crafting experiences that feel rooted, where design, nature, and purpose exist in harmony. Cliffrose Group’s projects now serve as gathering places that elevate the human experience while preserving the integrity of their surroundings. This was never just about building spaces. It was about creating environments that inspire belonging, curiosity, and reverence for the land. Cliffrose Group represents a new kind of development, one grounded in beauty, balance, and connection.